Moving Artifacts was commissioned to design the branding and art direct the campaign for the womenswear brand Moskovitta.
Moskovitta brand is targeted for urban young women. The starting point was the idea of creating a very femenine brand with a witty look. A brand of contrasts needed coloured and fresh images so the campaign were shot on location inside an old plant nursery. The collection aimed to capture a relaxed attitude that has been forever’s answer to cool glamour but playing with a collage technic in the layout gave a surreal touch.
The cover of the catalogue had a suggestive message perforated: IT’S HOT INSIDE. Made of raw cardboard was again a sharp contrast with the inside pages.