Moskovitta brand is targeted for urban young women. The starting point was the idea of creating a very femenine brand with a witty look. A brand of contrasts needed coloured and fresh images so the campaign were shot on location inside an old plant nursery. The collection aimed to capture a relaxed attitude that has been forever’s answer to cool glamour but playing with a collage technic in the layout gave a surreal touch. 

The cover of the catalogue had a suggestive message perforated: IT’S HOT INSIDE. Made of raw cardboard was again a sharp contrast with the inside pages.