Estee Lauder needed a strikking pattern for a national campaign all around the country (Spain). Needed to stand out from other brands especially at the department stores named El Corte Inglés. Their corners became elegantly noisy with a vibrant and colorful design inspired behind Antonio Gaudí’s use of ceramics. Initially, by using the same composition formula I aimed to create a sophisticated digital pattern that was used for sundry visual merchandising pieces and promotional gifts such as scarves and beauty cases.