MIEL 100% is produced by a beekeeper running a small business in El Bierzo – a northern area in Spain where small communities live, work, learn, and play in celebration of life’s beauty and in connection with nature. I was delighted when they approached me to design the brand and packaging for this new venture of honey.
The brand name points inmediately to the product: 100% RAW HONEY (MIEL 100% PURA). Personalized typography brings a sense of sacred nourishment and totemism, using symbols such us the sun, mountains, flowers and hexagons. It is complemented with a soft palette of colors based on the wild flowers and bees found around the area. The front label features a product description and ingredients.
Commercial displays are under development using bees icon as the business emblem.