Logotype for Educational Projects Collection.
By using the concept and the image of a stain as a metaphor for the knowledge preservation, Moving Artifacts designed this lasting logotype for a book collection named Educational Projects Collection. The logo reflects the idea of keeping alive the cultural heritage, the memory of all those projects through a stain that never comes out, never vanishes and keeps alive all this accumulated expertise and wisdom.
Stain: Not only dirt or a splash. Impregnation which configures a non static rest of memory. The stain spreads out. It infects describing and activity area and exchangeable thoughts. Ink stain as shape’s potencial: ambivalence between what it appears and what it gets dirty.